Ad Tech
Adam and I just got back from Ad Tech 2008 in San Fran. I feel like our trip was a great success. One thing to I learned about lead generation is that e-mail performance marketing has been shoved under the bus by new targeting and optimizing technology. Advertisers have been avoiding this marketing tool because they are more interested in the new lead generation technology on the market. We can’t forget to stick to the basics. At the end of the day, it’s the simple things that tend to perform better than the rest.
An observation about the Health Channel (my focus) — Exclusive health insurance and diabetic offers are hot right now. They are popping up left and right from various lead generation providers. Real time delivery is essential and standard for this consumer health based industry because it has a tremendous impact on conversion rates.
Posted on 4/23/2008 by Eric Schwartz in General
Adam and I just got back from Ad Tech 2008 in San Fran. I feel like our trip was a great success. One thing to I learned about lead generation is that e-mail performance marketing has been shoved under the bus by new targeting and optimizing technology. Advertisers have been avoiding this marketing tool because they are more interested in the new lead generation technology on the market. We can’t forget to stick to the basics. At the end of the day, it’s the simple things that tend to perform better than the rest.
An observation about the Health Channel (my focus) — Exclusive health insurance and diabetic offers are hot right now. They are popping up left and right from various lead generation providers. Real time delivery is essential and standard for this consumer health based industry because it has a tremendous impact on conversion rates.
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